Delivering electronic mail, postal mail, newsletters, directories, and phone contact
The Yale Club of Dallas uses virtually every medium available to promote its activities to alumni. The Club has frequently published newsletters, postal mailings, email updates, and directories as changing times promoted the use of new communication channels. In addition, the Club has used phone call campaigns as a means of promoting turnout for lunches, dinners, and other Club events. The Club’s website also serves to engage a younger generation of alumni.
The Yale Club of Dallas newsletter has been published with varying frequency for decades. After a recent three-year hiatus, the newsletter is set to return in the summer of 2008. The Club plans a twice-yearly publication for all members with a more frequent publication for dues-paying members.
At least twice a year the Club mails all of its alumni an update of the Club’s activities. Typically this Club-wide postal mailer includes a solicitation for membership dues as well as letters from the Vice President for Membership and the Club President. The Club hopes that this “catch-all” mailing manages to ensure at least semiannual contact with each and every alumnus and alumna in the area.
In the last few years, the Club has by necessity found itself relying on email as a primary means of communication to its alumni. The Club realizes that older alumni frequently disfavor this technological innovation, but the Club compromises by offering alumni the option of telephone reminders as well. For decades, the Club functioned remarkably well simply by having each officer call ten members before an event, and in 2008, this policy was reinstituted.
The Vice President for Communications primarily focuses on the newsletter but is also responsible for ensuring coordination of other communications as well.
Please direct inquiries regarding email, newsletters, or other communications matters to firstname.lastname@example.org.